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4th Year of Platinum Guidestar Rating

Kids Matter has earned the 2020 Platinum Seal of Transparency, the highest level of recognition offered by Guidestar, the world’s largest source of nonprofit information. This is the fourth consecutive Platinum rating earned by Kids Matter. Less than half percent of charities receive a Platinum rating. By sharing metrics that highlight progress Kids Matter is making towards its mission, the organization is helping donors move beyond simplistic ways of nonprofit evaluation, such as overhead ratios.

“In accordance with our long-held belief in being transparent about our work,” said Marti Conner, President and CEO of Kids Matter, “we are excited to convey our organization’s results in a user-friendly and highly visual manner. By updating our Guidestar Nonprofit Profile to earn a Platinum seal, we can now easily share a wealth of up-to-date organizational metrics with our supporters as well as Guidestar’s immense online audience, which includes donors, grantmakers, our peers, and the media.”

By taking time to provide this information, Kids Matter has demonstrated its commitment to transparency and to giving donors and funders meaningful date to evaluate nonprofit performance. guidestar2020

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Picture of Marti Conner, President
Marti Conner, President

Marti brings over thirty years of experience in marketing and strategic planning at an executive level, working with some of the largest for-profit and non-profit health care systems in the United States, including Cook Children’s Health Care System and Baylor Health Care System. Her expertise encompasses media and public relations, sales management, community and guest relations, telemarking, and research.

Marti has volunteered with Kids Matter for over seven years, in addition to Chairing the Marketing Committee and various fundraising activities for Kids Matter. She has always been a strong advocate for charitable work, previously working with Children’s Advocacy Centers of Texas, First Friday Women’s Group, Project Hand-Up, Fort Worth Children’s Advocacy Center, and the Arthritis Foundation.

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